Start Marketing Now
Start your marketing campaign the moment you type ‘The End’. In fact, you might be better off to start marketing your story even before it is finished. The essential first step is to establish yourself online with an author website if you have not already done so; I find that both Weebly and Wix are excellent options for building a basic site that looks professional. If you buy your own domain it may include an email, depending on what package you purchase. If not, it is important to get a professional email through which you can correspond with agents, publishers, and future readers.
Start creating a mailing list early on as this will be your most essential marketing tool once the book comes off the printing press. Most authors I know use MailChimp which is slick and secure; it also happens to be free until you get over two hundred and fifty subscribers. While social media presence is looked upon favourably by agents and publishers, I suggest choosing one platform and focussing on it exclusively.
Start creating a mailing list early on as this will be your most essential marketing tool
Edit, Edit, Edit
I suggest searching through lists of editors provided by writers unions (The Federation of BC Writers has an extensive list of suggestions) or through freelance work sites like Upwork. While editors on social media may advertise significantly cheaper rates, considerations of accountability, quality assurance, and tracking payments leave freelance websites and vetted professionals as the prefered options.
No matter how deeply your story resonates with you, it is not ready to send to agents or publishers until at least a few people have read it with a critical eye. This is difficult to achieve as reading a full length manuscript of 80-100 thousand words is no small task for most individuals. Your spouse or partner is likely invested in your success and so may provide very detailed feedback about things like spelling errors and story inconsistencies.
...your story [...] is not ready to send to agents or publishers until
Write a Stellar Pitch
Writing is, of course, about ideas and characters, about transformation and passion, about discovery and adventure; most of all it is about telling a truly great story. However, agents and publishers are not in the passion business. They are selling books. To customers. For money. It is very important to keep this in mind when you write your pitch.
However, agents and publishers are not in the passion business. They are selling books. To customers. For money.
A few ‘Do Nots’:
A few ‘Dos’:
Set up a Query Schedule
Persistence is key at this stage. A long term investment of time and energy wins over short bursts of query flurries.
In addition to consistency, target your queries and craft each one to suit the agent or publisher your are contacting. Two or three well-researched queries are better than ten generic emails which I can assure you will be duly ignored. I suggest starting with a bit of research on who represents or publishes your favorite authors or those who write in a similar genre similar. Recognize also that there are many (many, many, many) people trying to achieve the dream of publication. Therefore, each query you send must be unique and memorable if it is to be worth sending at all.
Each query you send must be unique and memorable if it is to be worth sending at all.
Start Writing the Sequel
Consider this: What if your book does get published? What if it is a success? What then? If all you’ve done for six months or a year is work on all the steps listed above then you may have sunk your own ship. Once readers hear of you they are waiting for the next book in the series, the next stage of the journey, or the next big idea from their new favorite author. You don’t have another year or two to write that story. Fans, while wonderfully supportive, are not known for being a patient crowd.
You don’t have another year or two to write that story.
You need another manuscript ready for your agent or publisher as soon as your first book starts to attract attention. At this point, you have put so much time and energy into getting the momentum of your writing career started that you must keep it going. And so the cycle continues.
A Final Word
If all this seems overwhelming, I unfortunately must admit that it is. However, one small reassurance is that in writing your next book and the one to follow that, you have already established a fanbase, a mailing list, and an online presence. Getting reviews will get easier as you become known in a wider range of literary circles. Most sequels sell far better than the first book in the series (as long as the first book was well received). Last, but not least, know that while there are many barriers to overcome on the path to publication, no one can stop you from writing your story. So muster your courage and write it.
No one can stop you from writing your story. So muster your courage and write it.
Fantasy brings to mind worlds of pure imagination. As an author this can feel like a nearly limitless power to craft any realm you desire and these worlds are so wonderful precisely because they are not our own. But that feature is also a limitation: the characters within the fantasy world should not (in most cases) have knowledge of our world. A critical issue arises when certain elements of our present reality leak into character dialogue or scene descriptions, an issue in fantasy which I call the problem of a leaky world.
A critical issue arises when certain elements of our present reality leak into character dialogue or scene descriptions,
...it is easy to let certain things slip through the narrative that are references specific to our reality; the effect of such a mistake is to yank the reader out of the fantasy world momentarily and break the spell of imaginative literature.
Consider the following cliche which might easily slip into a scene of dialogue between two characters.
“Give them an inch and they'll take a mile!”
The issue with this phrase in the context of a fantasy novel is neither the idea that is being communicated nor the fact that it is a cliche in English culture (as using cliches is just lazy in general); the ‘leak’ is in the specific reference to ‘inches’ and ‘miles’.
To refer to ‘inches’ and ‘miles’ in a fantasy novel is to directly reference an important part of the real history and development of our culture. This suggests that either these fantasy characters have some sort of access to our sphere of knowledge or that they miraculously developed the same unit of measurement completely by chance. In either case the suspension of reality has been fractured and the reader is dragged back into the world they are trying to escape.
To refer to ‘inches’ and ‘miles’ in a fantasy novel [...] suggests that either these fantasy characters have some sort of access to our sphere of knowledge or that they miraculously developed the same unit of measurement...
How can this be fixed? The first and perhaps most obvious solution might be to do the same thing that fantasy authors do with languages, towns, cities, and countries: make one up! But if you are to create a system of measurement in your fantasy world then you are stuck with the exact opposite problem. It is not your fantastic characters that are in possession of inaccessible knowledge but your reader who has a lack of inherent knowledge about the fantasy world. To inform them of the length of an imaginary unit of measure you'll need to use units the reader can understand, units like ‘inches’ and ‘miles’, and once again that drops them back into the reality that you are trying to suspend.
To inform them of the length of an imaginary unit of measure you'll need to use units the reader can understand, units like ‘inches’ and ‘miles’, and once again that drops them back into the reality that you are trying to suspend.
This allows the reader to remain in fantastic suspension while the narrator handles issues
The second solution is a bit more challenging but, I believe, lets the reader immerse themselves more fully in the world and, more importantly, in the story. Instead of relying on a narrator to bridge the worlds, the author can look for common experiences between them that could conceivably be shared without any ‘leaking’ of information. Ancient civilizations demonstrate this concept superbly as they developed things like chairs and clothing and swords independently without any need to ‘leak’ information between themselves.
...the author can look for common experiences between [the worlds]
So let us return to the problematic phrase about ‘inches’ and ‘miles’. With the right kind of narrator the units of measure used in the fantastic world can be directly translated to familiar units. Alternatively, the author might try to identify experiences common to both the fantasy characters and the reader. For example, to describe the height of buildings I have taken to comparing the distance to spear lengths. Spears, common across many cultures, usually reach a bit higher than the average person. A house that is “three spear lengths high” then becomes a description that would give both the reader and the characters in the fantastic world a good sense of its size. For longer distances, such as 30 miles, the author might express the distance in terms of time. If you believe that most people can walk about 10 miles in a day then to say that a group of characters walked for three days conveys a distance similar to 30 miles without needing to use a specific unit of measure.
For example, to describe the height of buildings I have taken to comparing the distance to spear lengths.
Of course, this is just one brief example of a ‘leaky world’ problem, but it illustrates a pitfall quite particular to fantasy which I believe should be vigorously avoided. Common phrases such as cliches are particularly prone to ‘leaking’ information and should either be avoided altogether, used very cautiously, or adapted to better suit the culture of the fantasy world. By crafting a narrative that brings the reader into a story with as few ‘leaks’ as possible we can convince them to leave reality behind and experience the wonder, the beauty, and the terror of our imagined worlds.
By crafting a narrative that brings the reader into a story with as few ‘leaks’ as possible we can convince them to leave reality behind and experience the wonder, the beauty, and the terror of our imagined worlds.
I think James McAvoy would be an excellent Jordan Greer.
You have managed not only to balance work and home life, but also produce a steady stream of online content both on your social media platforms and on your website. Do you have any advice for newer authors who feel like they don’t have enough time to maintain an online presence against the demands of writing and of life in general?
That’s very nice of you to say, and my advice would be to not worry about trying to do everything at once. I love hanging out on Twitter and my website, but at the same time, Instagram is a completely different beast, and Facebook is difficult. There are many things to try and stay on top of when it comes to being engaging and doing marketing, and it’s easy to feel overwhelmed. Focus on one thing at a time, and most importantly: write.
Focus on one thing at a time, and most importantly: write.
On your author website you host insightful reviews of books released by both traditionally published and indie authors. How do you feel the review process has affected you as a writer? Does it change your perspective on writing or make you more aware of what it takes to write a great story?
I started doing reviews because I figured, ‘hey, I’m reading all of these books anyway’, but also because I wanted to give back to the community I was becoming a part of (that’s the #WritingCommunity on Twitter). It definitely gives me lots of great inspiration, and it’s very motivating to read all these amazing stories. The best ones are those that make me almost a bit envious because they’re just so magnificent.
It’s easy to get stuck in a headspace where you think got to do what everyone else is doing, but reading indie books have shown me that everyone has a unique style and voice.
One thing I’ve learned from reading all these books, perhaps particularly the indie books, is that there are many ways to write great stories. Sometimes it’s about the words, sometimes it’s about the characters or the plot, and you don’t necessarily have to do it all. It’s easy to get stuck in a headspace where you think got to do what everyone else is doing, but reading indie books have shown me that everyone has a unique style and voice.
Also: reviews are important! If you find the time to write them and leave some stars online, you’re definitely making someone’s day better, whether you liked the book or not, as long as you’re honest.
The fact that it’s simply the dark side of humanity
What draws you to write about criminals and cold-blooded cases? Is it about the action and excitement or is it more about commenting on the dark side of human nature?
I’d say I’m less about the action and more about the excitement, if that makes any sense, and it’s definitely the dark side of human nature that fascinates me.
The plot for The Consequence of Loyalty came to when I was back home on my dad’s farm, tending his pigs. I asked myself how a crime story would play out if instead of wondering who committed a crime, the question was why? The Consequence of Loyalty is exactly this, because we know who the bad guy is from the beginning, we just don’t know why. I love delving into the human mind like that, shining a light on those dark corners in the back.
I asked myself how a crime story would play out if instead of
Not only did you successfully publish The Consequence of Loyalty independently but you have accumulated a host of good reviews for your debut novel. Do you have any sage advice for authors who are preparing to self-publish in the crime or thriller genres? Any pitfalls to avoid or expert tips for first-timers?
Take your time. If I could go back and do it again I’d hold back on pressing that publish button so quickly. There were a couple of things I had to go back to fix after the fact, and I learned a valuable lesson.
I’m taking my sweet time with book two now, which is nearly ready for the press, and I’ve written early drafts for several other projects while I’m waiting for beta readers and editors. At some point, yeah, you have to just go for it, but don’t rush yourself.
Take your time. If I could go back and do it again
The Consequence of Loyalty is the first book in The Columbus Archives. Can you give us any hints as to Agent Greer’s future operatives or what we can look forward to in the next installment of the series?
I’ve planned three books in the series. Number 2 and 3 are both written and book 2 is coming soon. Though they’re a series, they function well as stand-alones, and you’re not going to miss something if you read just one out of them, but there’s obviously going to be things that cross over through the series, particularly with Greer’s life and his career in the FBI. In the second book, another one of Greer’s friends are in trouble, and all I’ll tell you is that he’ll do everything he can to save them. Everything.
Early into the first draft of The Gatewatch I had a minor crisis of identity. Who was I to assume that I could write a book worth reading and did I recall enough proper grammar to pass for a 'real' writer? To quell my doubts I began devouring writing advice by respected authors while I pressed on with the story.
Who was I to assume that I could write a book worth reading
I first reread an excellent essay I encountered in university, George Orwell's Politics and the English Language. His pointed message renewed my determination to pursue and eliminate pretentious diction, meaningless words, and dying metaphors. As a writer of fantasy, a genre too often plagued by these particular issues, I found it necessary to thoroughly purge what I had written in my rough draft before proceeding with the story.
While discussing dialogue, Stephen King suggests that descriptors such as shouted, whispered, screamed, roared, wailed, moaned, and whimpered should be used extremely sparingly, if at all. Even worse are phrases like whispered quietly, screamed furiously, or moaned woefully. The reason, of course, is that if you have not made clear from the context of the conversation what the tone of the dialogue is then using a phrase like ‘he shouted angrily' is profanely lazy. King suggests instead that writers invest more energy describing their red-faced, tight-fisted, jaw-clenched characters leading up to the dialogue so that readers can infer their tone from context alone.
Stephen King suggests that descriptors such as shouted, whispered, screamed, roared, wailed,
I took this advice literally and removed any word for dialogue besides said from my rough draft. Though I meant it to be more of a writing exercise than a rule I soon found that my scenes pulsed with an energy that they lacked before. I swore from then on never to use a phrase such as 'he shouted angrily' or 'she whispered tenderly' and to this day I have not used any attribution other than said.
I swore from then on never to use a phrase such as 'he shouted angrily' or 'she whispered tenderly'
For anyone willing to accept the challenge of using only said for dialogue I feel compelled to offer some support. One area of knowledge that I had a decent intuition about but failed to study closely before adopting this rule was the science of body language. Facial expressions and body posture can do more to communicate a character’s state of mind than a paragraph stuffed full of emotive descriptors.
Ekman's Six Basic Emotions (Credit: Adam Murphy)
These traits are so consistent that psychologist Paul Ekman categorized expressive facial movements into six basic emotions: anger, disgust, fear, happiness, sadness, and surprise. These expressions are performed unconsciously and are nearly universal. I believe as writers we can reverse-engineer this categorization to craft physical descriptions that are organic and intuitive for readers to interpret.
I believe as writers we can reverse-engineer this categorization to craft physical descriptions
For example, in a scene of courtly intrigue one might expect a line such as this:
“Damned fool,” Darius snarled disgustedly.
I hope you will agree that this line is particularly awful. The word snarled falls flat as it is a gross exaggeration; animals snarl but people do not. It is also confusing as a snarl is an expression of aggression in animals, not of disgust. As if all this was not enough to push this line into irredeemable mediocrity, the use of the word disgustedly shows that the author had neither the time nor the energy to show how Darius felt but instead cut a quick corner by stating it directly.
The word 'snarled' falls flat as it is a gross exaggeration; animals snarl but people do not. It is also confusing as a snarl is an expression of aggression in animals, not of disgust.
To rework this line I would first identify the basic emotion that the character is experiencing, in this case disgust. Disgust has been identified as one of the six basic emotions and is characterized by distinct positioning of the eyebrows, nose, and mouth. By utilizing these facts we could, perhaps, redeem the line as follows:
Darius furled his brow and wrinkled his nose.
“Damned fool,” he said.
In this case the word used for dialogue attribution is not hijacked to reveal Darius’ state of mind; it simply does its job of identifying who is speaking. In fact, the actual word disgust does not appear in the text at all. Through the description of Darius’ face and our own experience with facial gestures we, as readers, know exactly how Darius is feeling without being whomped over the head with a direct description. Our imagination is allowed to fill in the emotional context, and that is a far more powerful tool than words on a page.
In this case the word used for dialogue attribution is not hijacked to reveal Darius’ state of mind;
Further, we can easily adjust this line to convey other emotions by altering Darius’ facial expressions. If instead of wrinkling his nose Darius flared his nostrils we would know that he is feeling anger (another one of the six basic emotions) instead of disgust. Again, if he had opened his mouth and raised his eyebrows we would infer that he is surprised instead of angry or disgusted.
If instead of wrinkling his nose Darius flared his nostrils we would know that he is feeling anger
Though it is sometimes necessary to use said to identify the speaker I would refine the line one step further by eliminating the dialogue attribution altogether and communicating the source of these words through their position on the page like this:
Darius furled his brow and wrinkled his nose. “Damned fool.”
Though some might disagree with this last step, I have taken to doing this whenever possible. By avoiding dialogue attributions other than said, and even using said only when necessary, I have been able to craft lively dialogue between characters that is not hindered or burdened by unnecessary descriptors. In other words, some things really are better left (un)said.
For sage advice on the craft of writing Joshua recommends Stephen King's On Writing: A Memoir of the Craft.
The advice I gave in Part I of Becoming a Resilient Writer went down pretty easy, maybe not ‘strawberry milkshake’ easy but certainly ‘spinach smoothie’ easy. Part II is full of suggestions that most will find about as palatable as shooting apple-cider vinegar straight. However, as a beneficiary of honest writing advice myself I feel compelled to pass these lessons on.
"Clearly the message of resilience resonated with the wider writing community. "
The first lesson on the second stage of my writing journey is this: view rejection as a personal victory. I am not kidding when I tell you that I literally jumped out of my chair and did a double fist-pump in the air when the notification of my first rejection popped up on my phone. I was elated. Why? Because I was rejected by a big publisher. That means they had considered it. For three seconds, three pages, or thirty minutes, it didn’t matter. And believe me when I say it was not the last rejection I received. If I had let those rejections knock me down a notch I’d be far enough underground to hit the water table by now. Whatever I felt, whether it was excitement, frustration, or fear, I threw into the tank as fuel to send out another query, to reach out to another author, or to push through another edit of my manuscript. So don’t let rejection burn you down; use it as rocket fuel instead and eventually you will achieve lift-off.
"So don’t let rejection burn you down; use it as rocket fuel instead and eventually you will achieve lift-off. "
"That twenty five minutes which should have been spent crafting the final climactic scene will be squandered scrolling through the responses (or a depressing lack thereof) on your feed. Instances become patterns. Patterns become habits."
The third piece of advice I have for writers who aspire to publish their work is this: start networking early and pay it forward whenever you can. There is an incredibly diverse and active community of writers, published and unpublished, who are working their fingers into nubby little stumps trying to get their next book finished and released. Recognize that the rush you get from someone sharing a post about your novel or commenting on an interview you were in is something of value that you can pass on to other people. Here’s the best part: it only costs you a bit of time and energy. And while some might say that time spent connecting with and encouraging other authors should be spent writing, your future publisher might disagree. After all, writing a book is only the beginning; your future publisher is part of the publishing industry and that means selling books. The professional support network you build will be instrumental in getting your book into the hands of fans all over the world. So do unto others as you’d hope they would do to you: send encouraging notes, cheer on their successes, and invest in your own community of author friends, publishing contacts, and future fans.
"And while some might say that time spent connecting with and encouraging other authors should be spent writing,
As I said in Becoming a Resilient Writer (Part I), not everything that works for me will work for you. But the creative potential within you will not be fully realized if you don’t have the resiliency to see your projects through. Stand firm, forge ahead, and write the story you were born to tell.
For more on writing and resiliency Joshua suggests reading Steven Pressfield’s The War of Art.
"if you are not currently living a creative life and would like to
The Other Big Question: When do ideas appear?
My Answer: Microspaces.
Microspaces, as I define them, are all the insignificant moments of the day. Taking the elevator. Stopping at a red light. Brushing your teeth or standing in line at the grocery store. Tying your shoes. Sitting on the toilet. Microwaving your lunch. Waiting for the bus. Watching a laggy webpage load.
Microspaces offer brief moments of mental liberty. They are the empty ‘inbetweens’ in our days that so easily go unnoticed. They are the white space between the letters. They are the silence between notes. They are the breaks in the pattern and the place between strokes.
"Microspaces offer brief moments of mental liberty.
In my experience these microspaces are exactly when my best ideas appear. Not during dedicated brainstorming sessions. Not during my scheduled writing time. Not while doing research or hammering out words on the keyboard. They float into my mind during those empty moments. But look carefully at the microspaces listed above and you may find that those moments are not so empty for you.
"Advertisers and developers pride themselves on filling every unclaimed surface and second in our lives with noise."
If you are serious about being a creative person you need to actively cultivate your microspaces. Don’t fill every moment looking at a screen or gawking at photoshopped models in advertisements or on magazines. Just let your eyes rest on those round buttons in the elevator. Stare at the seagulls outside while you wait in line at the store. Don’t make a habit of checking your phone in the bathroom and look out the bus window rather than up at the ads.
"If you are serious about being a creative person you need to actively cultivate your microspaces."
Nothing has been more rewarding in my creative journey than protecting my microspaces from mental clutter, but don’t interpret this advice as dismissive of the hard labour that goes into being creative. Ideas are raw materials that need to be shaped and refined through hard creative labor. However, if you don’t allow room for microspaces in your day you’ve cut yourself off from that mysterious spring of ideas somewhere beyond our reach. Embrace your microspace.
To experience the benefits of microspaces in your creative journey Joshua challenges you leave your phone turned off for a day.
"authors are asked to describe their typical writing day in detail from start to finish"
After I sent Rob the final draft I had a chance to read through the days of countless other authors. It was intriguing to find such a spectrum of approaches and experiences; hardly any were similar. From college delinquents to stay-at-home Dads to depressed poets to caffeine-fueled super-Moms, each writer had a distinctly different story to tell.
Thanks again to Rob for curating this collaborative effort within the writing community and best wishes to each writer who so generously shared their story on My (Small Press) Writing Day. Find out about my writing day, and so many others, here.
Joshua talks writing, myths, and living a creative life with the good folks at Tree District Books. Listen in on the conversation here.
What does a productive day of writing look like to you? Are there any changes you made that helped you become more productive?
I deal with a lot with side effects after going through chemotherapy a few years ago. I wake up every morning feeling hungover. By the time I’m well enough to write it’s afternoon. I don’t have the luxury to believe in writer’s block. Steven Pressfield’s books War of Art and Turing Pro both helped me get past any of that. I keep trying to be healthier too. I think people underestimate the power of nutrition and exercise. Everything is interrelated in our body and mind. You’d be surprised how many successful writers have dogs they walk daily. I can’t have a dog where I live, but I make sure to get out and get the blood flowing through my body. I think a lot of young writers start out sharp, but then slowly lose their edge due to physical negligence. The healthier I am, the stronger my mind is.
Do you have any tips for writers trying to promote a finished or nearly finished work?
I think a lot of people make the mistake of trying to promote themselves directly. Build your social media network and your blog followers, but not in a way that’s sales focused. Find people that reciprocate and are supportive and support them back. I’ve never asked anyone directly – even family – to buy my work or retweet any of my posts (other than recent giveaways). Instead, I share what’s interesting and read and like other people’s posts. It’s not all about me. I also go to other author’s readings and signings without expecting anything in return. Networking this way got me a book deal. I was able to put followers, post hits, readers, likes, etc. in the book proposal I gave my publisher to show that people were interested in my work and that I could promote a published book if given the opportunity. Today, you need to market your own writing. It’s not easy. If you don’t have the means to do it you’re in trouble. Publishers know this and want to see that you’re ready. Good writing isn’t enough. You’re a salesperson. Public speaking is a must.
I believe Twitter is misunderstood and underutilized by Canadian writers. It takes a while to build a presence, but it’s a powerful tool. That being said, I dedicate a small portion of my day to social media and then sign off. I’ve got writing to do. It’s rare for me to share a #nowwriting post. How can I be writing if I’m on Twitter or Instagram?
A final thing is that I value anyone who reads my work. I try to sign books with a sentence or two saying thank you. I’m nothing without readers and other people who helped me along the way. If you write like I do, you know you’re always going to keep writing. You’ll never stop. It’s not an easy road. I remember when I first posted online I would get one or two readers for some posts and I was happy. Now, I think about posts that have gotten thousands and try to remember that they’re the same people, coming in ones and twos, there are just more of them. Gratitude is everything.
"If you write like I do, you know you’re always going to keep writing. You’ll never stop. It’s not an easy road."
One reviewer’s editor made her review less favourable by adding sections to what she had written. He compared me to an author from the eighties who described himself as a “wizard exorcist.” This editor insinuated my book was no different than his for real. He did this using another author’s name, not his own. He had never even read my book. There isn’t a single similarity between my work and this other guy’s books, which included spells and such. The editor then only allowed her to publish the review online but not in their print version, which is widely circulated. I’m a veteran. I’ve won awards for my writing. I’ve been recognized multiple times in my previous career for various criminal arrests and large dollar recoveries. I might be a lot of things, but I’m not a wizard or an exorcist. For strategic reasons, I had to accept the review and say nothing, even to her, though clearly I was able to figure out what happened as I was confused. The industry is rife with nepotism. There are a lot of politics.
"The industry is rife with nepotism. There are a lot of politics."
Readers really liked The Haunting of Vancouver Island though, which is why it has done so well. Even academics who gave it a chance have contacted me to say they liked my approach to the subject. It’s being carried in museums all over the island. To me, this is a huge win. The Haunting of Vancouver Island is also being sold in a lot of First Nations galleries. I’m honoured by that. Most ghost books are really just white settler stories or sensationalized scary non-white ghosts. Some authors even call Indigenous content “myth” when it’s in the same collection as white stories. Many people approach this subject with old fashioned thinking. How can a title claim to be about a geographical area but really just be about the white settler ghosts? Yet, some of the First Nations ghost stories I’ve been told are my favourite. There is more of an acceptance of the spirit world in First Nations culture. If I die tomorrow, I’ll be most proud to have written something that honours all Vancouver Island residents.
"If I die tomorrow, I’ll be most proud to have written something that honours all Vancouver Island residents."
One more negative thing is that since The Haunting of Vancouver Island has been published I’ve had a lot of content stolen – other authors and online writers telling stories from my book without attributing them. News stations around Halloween too. This doesn’t happen with any other nonfiction subject I know of, like cooking books, journalism, or photography. After being published, I joined the Writer’s Union of Canada. I think appropriation of writers’ works needs to be shut down. The problem with ghost stories is that writers present the stories as fact – nonfiction – yet because the stories are not being treated as folklore or in a cultural context they’re actually being stolen and repackaged, either from a kid on the street, a community, or another author. It’s theft. When the story is embellished – made scarier for profit or ghost tours – it’s a type of folklore fraud that is only now starting to be called out all over the world. Some authors have been rewriting history for their own gain, when they claim someone was murdered somewhere when it never happened, or have made unfounded accusations of sexuality or abuse committed by an actual deceased person (amazing what psychics conveniently come up with). It bleeds into historic records sometimes. There are several examples I found on Vancouver Island. Plus, the slandered dead often have living family members. Like I said, the subject is not well respected. A lot of authors try hard then have their work stolen and repackaged. Other use psychics to say whatever they want. As soon as a psychic is involved, it’s not folklore or nonfiction even. It’s religion. That distinction needs to be made clearer when the book is packaged by the publisher.
You draw a lot from local lore and history in your work. Do you have any advice for other history hunters in terms of where to dig up good stories?
Talk to people and be respectful. The most valuable stories are first-hand accounts. Learn how to research too. There are a lot of gems out there. One of my favourite accounts in The Haunting of Vancouver Island came from a published academic paper. It’s a more contemporary First Nations story about a cannibal spirit who shapeshifts between a giant snake and a beautiful woman. The source is clearly stated in the book. Both the author of the paper and the Elder the paper was citing.
I volunteered at the Nanaimo museum while I was still sick but before I returned to university. This is where I learned a lot about researching history. For years, I was an investigator of property crimes as I’ve mentioned already. There are similarities between putting together a criminal case and piecing together history. People who are good at either one learn to love the chase. There’s actually a rush when you piece some of these stories together.
"Talk to people and be respectful. The most valuable stories are first-hand accounts."
Could you offer any tips on what goes into making a story scary? And is there anything that people get wrong about trying to be scary?
For nonfiction, building trust by being as honest as possible makes those uncanny accounts more terrifying, especially when you begin to realize that people from every culture in history have claimed to have had these experiences. Due to social norms, there’s an inaccurate but widespread belief that promotes the idea that science disputes that people have these experiences. It does not. When we realize the phenomena of seeing ghosts is real, then we can decide if these are spirits of the dead or if there is another explanation, maybe something more academically digestible. To me, honest accounts are what separates children’s stories from unsettling stay-awake-all-night reads.
For fiction, pacing is important. You should give someone’s imagination a lot to work with, using as few words as possible when describing the entity or creature involved. The least scary stories to me are those where the being is over described. The reader should be offered a glance and then be forced to turn away. Part of what they’ve been shown will linger: It might be the reflective surface of its head, the pitch darkness of its eyes, or the way it twitches when it walks. These moments are critical. The rest of the story is just circling these few sentences so craft these scene carefully. Whenever a creature or ghost starts to have dialogue in a story I’m finished. Think about the scariest vampire or werewolf stories. The less human they are the better. They should not be logical. We’re talking about scares here. I know there’s a market for supernatural romance, but that won’t keep you up at night.
"The least scary stories to me are those where the being is over described.
What is next for you creatively? Do you have another project on the go?
I’m working on several projects. I’ve been collecting more folklore, but I don’t want this to be my next published book as I already feel like I’ve been pigeonholed a bit as someone who just writes about ghosts. I’ve also been labeled a nonfiction writer.
I self published a book a few years ago called Way of the Wraith,which is a prequel to many stories I’ve written that are set in a fictional world of ghosts and mythical beings. The sequel, Shadow Empire, is mostly finished. This world is a lot of fun for me to write. Basically, the afterlife is worse than anyone imagines. It’s a brutal place where ghosts are consumed as food or enslaved. Warriors who have fallen in battle have been recruited as soldiers for the Kingdom of Heaven for thousands of years. The society is a caste system of the haves and the have-nots, it’s psychotically violent, male-dominated, and white supremacist. The protagonists are the outlaw spirits. Many of them are just as bad as the agents of the Kingdom of Heaven, but there are also those who are damaged but good, who would like to see a wide-spread resistance. Multiple spirits play both sides. Most of the old gods are dead or became a part of the Kingdom centuries ago. You might appreciate that Odin still exists on his own due to a war treaty. Many suspect him of aiding outlaws.
The main nonfiction piece I’m working on is a memoir about my tour to Afghanistan, return with cancer, and how hard it has been to reintegrate into society. The side effects of chemo have been brutal to deal with, but that’s how I ended up going back to school for writing. I feel like I have to share my experiences because a lot of people have preconceived ideas about Afghanistan based on Hollywood or whatever. I also think my story might be interesting for anyone who has gone through hard times. I never gave up even though many people gave up on me. A lot of good came out of my challenges in the end, but I’ve been in some dark places. It’s probably why my writing’s so dark.
"A lot of good came out of my challenges in the end, but I’ve been in some dark places.
Where can we find more about you and your work?
My site livinglibraryblog.com is a hub for my writing and social media channels. There’s a lot of free content available for anyone interested in dark folklore as well as updates about upcoming projects.
Find Shanon’s book The Haunting of Vancouver Island here.
It is my firm belief that the kinds of stories a culture tells will, in fact, tell you far more about that culture than the stories themselves. What kind of stories do we tell today? I sense futility, anger, hopelessness, selfishness, and defeat in most of them. A sense of embarrassment about the story we are currently telling through how we live is already openly acknowledged: how often have you heard people shudder as they ask what their grandchildren might say of us and how we treated the environment, or nuclear science, or genetics research? But there are other cultures and with them other stories that we might tell instead.
"It is my firm belief that the kinds of stories a culture tells will, in fact,
What sort of people tell that kind of story? What kind of culture lets their heroes lose? Couldn’t the strength of Thor, the cunning of Loki, the beauty of Freya, the keen senses of Heimdal, or the wisdom of Odin divert this terrible disaster? No. The gods are doomed and each must live under the shadow of this impending apocalypse. Does that sound familiar? I think we might have more in common with the ancient Scandinavian story-tellers than most people imagine.
What sort of people tell that kind of story? What kind of culture lets their heroes lose?
So what is the response of Odin and the gods to their plight? Do they give up? Do they lay down their swords and surrender to their inevitable end? Do they drink themselves blind in light of the doom that awaits? No. Odin plots ceaselessly to seek out the bravest and wisest warriors to join him in Valhalla where they constantly prepare for Ragnarok. Thor continues to beat back the frost-giants with his hammer Mjolnir and Heimdal remains ever-watchful at his post atop Bifrost. And, of course, the iconic viking warrior emulates the Norse gods: despite the odds he fights, more concerned about finding a good end than in trying to avoid it.
So I offer this thought: if the stories we are telling today are not the sort we’d like people to remember us by then let’s look back and find stories worth telling. After that, when we are ready, we’ll embrace a new way of looking at the future and learn face the inevitable challenges that lay ahead with courage instead of cowardice. Then we’ll start telling stories worth living.
For more on Ragnarok Joshua recommends Kevin Crossley-Holland’s translation of the Norse Myths.